🎙️ Len Berman’s Advice: “Story. You Gotta Have a Story.”
In Episode 410 of Mic’d In New Haven, legendary sportscaster Len Berman shares the philosophy that defined his broadcasting career: storytelling comes first.
Berman explains that people don’t tune in just for scores — they tune in for stories. The human moments. The offbeat moments. The moments that make you feel something. If you can make sports interesting to even the non-sports fan, you’ve done your job.
His advice to young broadcasters is simple:
Communicate well. Be compelling. Believe in what you’re doing. And above all — tell a story.
It’s a masterclass in broadcasting from someone who helped define local sports television for decades.
Outro Song: The Cars – Magic (1984)
VIEW FULL INTERVIEW HERE:
Mike ColĂłn Media 
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